Privacy Policy

Last Updated: November 4, 2026

1. Introduction

Allstar Marketing Group, LLC ("L’eggs," "we," "us," or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and safeguard information when you interact with our website at www.leggs.com (the "Website") or purchase our products ("Products"). It also describes your rights and how to exercise them.

If you have questions about this Policy, contact us at:

 

Allstar Marketing Group, LLC
5650 University Parkway Winton-Salem, NC 27105
customer@leggs.com

 

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2. Information We Collect

A. Information You Provide

We may collect:

• Name

• Email address

• Phone number

• Shipping and billing address

• Purchase history

• Account credentials

• Customer service communications

• Marketing consent and opt-in records

• SMS/text opt-in records

B. Information Automatically Collected

When you use our Website, we may automatically collect:

• IP address

• Device identifiers

• Browser type and version

• Browsing behavior and pages visited

• Approximate location

• Cookie and pixel data

• Referral URLs

C. Information from Third Parties

We may receive information from:

• Payment processors

• Advertising and marketing partners

• Social media platforms (e.g., if you interact with our social media content or use social login)

• Fraud prevention and identity verification providers

• Analytics providers

 

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3. How We Use Information

We use personal information to:

• Process and fulfill orders

• Deliver Products

• Manage and communicate about your account

• Provide customer support

• Manage subscriptions and auto-renewals

• Send transactional and marketing communications

• Improve Website performance and user experience

• Personalize content and advertising

• Detect and prevent fraud

• Comply with legal obligations

• Enforce our Terms of Use

3A. Data Minimization and Purpose Limitation

We collect and process personal information only to the extent reasonably necessary to fulfill the purposes described in this Policy. We do not use your personal information for purposes that are incompatible with those described here without your consent or as otherwise permitted by law.

 

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4. Sharing of Information

We may share personal information with the following categories of recipients:

• Payment processors — to complete transactions

• Shipping carriers — to fulfill and track deliveries

• Marketing and advertising providers — to manage campaigns and communications

• Analytics providers — to analyze Website performance

• Cloud and technology service providers — to operate our systems

• Fraud prevention providers — to detect and prevent fraudulent activity

• Government authorities — when required by law, legal process, or to protect our rights

• Business successors — in connection with a merger, acquisition, or sale of assets, in which case we will notify you before your information is transferred and becomes subject to a different privacy policy

We do not sell your personal information for monetary consideration.

However, sharing personal information with advertising and analytics partners for targeted advertising purposes may constitute a "sale" or "sharing" under certain state privacy laws (including the California Consumer Privacy Act). See Section 6 for your opt-out rights.

4A. Sensitive Personal Information

Because our Products relate to nutrition and wellness, some interactions with our Website may reflect wellness-related preferences. We do not knowingly collect consumer health data except as voluntarily provided by you or as necessary to fulfill orders and support our services. To the extent we do receive such information, we:

• Use it only as necessary to provide our services

• Do not sell such information

• Do not use it for purposes other than those for which it was collected without your explicit consent

• Implement enhanced security measures to protect it

Residents of states with specific health data protections — including California, Colorado, Washington (My Health My Data Act), and Nevada (Consumer Health Data Privacy Law) — may have additional rights, and residents of other states with comprehensive privacy laws may have rights regarding sensitive personal information generally. See Section 6.

4B. Biometric Data

We do not currently collect biometric identifiers or biometric information. If this changes, we will update this Policy and obtain any required consents before collection.

4C. Washington and Nevada Consumer Health Data

Washington and Nevada have enacted laws that separately regulate "consumer health data" — the Washington My Health My Data Act and the Nevada Consumer Health Data Privacy Law. To the extent these laws apply to information described in Section 4A above, we will:

• obtain your affirmative consent before collecting consumer health data, except where necessary to provide a product or service you have requested

• obtain your separate, affirmative authorization before selling consumer health data, and will not sell such data without it

• not use geofencing technology around healthcare facilities to identify, track, collect data from, or send messages to consumers

• honor requests to withdraw consent and to delete consumer health data

To exercise rights under these laws, contact customer@leggs.com.

 

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5. Cookies and Tracking Technologies

We use cookies, pixels, web beacons, and similar technologies to:

• Operate and secure the Website

• Analyze traffic and performance

• Personalize content and advertising

• Support retargeting and interest-based advertising

You may manage or disable cookies through your browser settings. Note that disabling certain cookies may affect Website functionality.

Global Privacy Control (GPC): We recognize and honor Global Privacy Control (GPC) signals from California residents as a valid opt-out of the sale or sharing of personal information for targeted advertising, as required by the CCPA/CPRA. Residents of other states where GPC recognition is required by law will also have their signals honored.

5A. Automated Decision-Making and Profiling

We may use automated tools to analyze browsing behavior and purchase history to personalize marketing content and product recommendations. If you wish to opt out of profiling for marketing purposes, you may submit a request to customer@leggs.com.

 

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6. Your Privacy Rights

Depending on your state of residence, you may have some or all of the following rights:

• Access: Request a copy of the personal information we hold about you.

• Correction: Request that we correct inaccurate personal information.

• Deletion: Request that we delete your personal information, subject to certain exceptions.

• Portability: Request a portable copy of your personal information in a commonly used format.

• Opt Out of Sale/Sharing: Opt out of the sale or sharing of your personal information for targeted advertising purposes.

• Opt Out of Profiling: Opt out of profiling in furtherance of decisions that produce legal or similarly significant effects.

• Limit Sensitive Data Use: Request that we limit use of sensitive personal information to purposes necessary to provide our services.

• Non-Discrimination: We will not discriminate against you for exercising any of these rights.

How to Submit a Request: Email customer@leggs.com with "Privacy Rights Request" in the subject line. We will respond within the timeframe required by applicable law (typically 45 days, with one possible extension of an additional 45 days). We may ask you to verify your identity before processing your request.

Authorized Agents: California residents may designate an authorized agent to submit requests on their behalf. We may require verification of the agent's authorization.

Appeals: If we deny your privacy rights request, you may appeal by emailing customer@leggs.com with "Privacy Rights Appeal" in the subject line. If your appeal is denied, you may have the right to contact your state attorney general.

 

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7. SMS and Text Communications

If you opt in to receive SMS messages from Pure Genius:

• We collect your phone number and a record of your consent.

• Consent is not required as a condition of purchase.

• Message and data rates may apply. Message frequency varies.

• You may opt out at any time by replying STOP to any message.

• For help, reply HELP or contact customer@leggs.com.

We retain SMS consent records as described in Section 10.

We do not sell, rent, or share your personal information — including your mobile opt-in and SMS consent data — with third parties for advertising purposes.

 

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8. Payment Processing

Payments are processed by third-party PCI-DSS-compliant payment processors. We do not store full payment card numbers on our systems. Please review your payment processor's privacy policy for information on how they handle your payment data.

 

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9. Data Security

We implement administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include encryption of data in transit, access controls, and periodic security reviews.

No security system is completely secure. In the event of a data breach that affects your personal information and requires notification under applicable law, we will notify you in accordance with our legal obligations and without unreasonable delay. Notifications will be sent to the email address associated with your account.

 

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10. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required by law. Typical retention periods are:

When personal information is no longer needed, we delete or anonymize it in a secure manner.

 

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11. Children's Privacy

Under Age 13: The Website is not directed to children under age 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will delete it promptly. Consistent with the FTC's amended COPPA Rule, we do not retain any children's personal information longer than reasonably necessary for the purpose for which it was collected, and we do not disclose it to third parties for targeted advertising.

Ages 13–17: We recognize that our Products may appeal to teenagers. We do not knowingly sell or share personal information of consumers we know to be under 16 years of age without affirmative opt-in consent, consistent with applicable state law. We do not target advertising to minors. If you believe we have collected information from a minor in a manner inconsistent with this Policy, please contact customer@leggs.com.

 

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12. International Users

Our Website is operated in the United States. If you access the Website from outside the United States, your information will be transferred to and processed in the United States, where privacy laws may differ from those in your country.

Users in the European Union or United Kingdom: If you are located in the EU or UK, any transfer of your personal information to the United States will be made pursuant to applicable lawful transfer mechanisms, including Standard Contractual Clauses where applicable. If you have questions about international data transfers or wish to obtain more information about the transfer mechanisms we rely on, contact customer@leggs.com.

We do not actively market to EU or UK residents. If you believe our processing of your data is subject to GDPR or UK GDPR, please contact us to discuss your rights under those frameworks.

 

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13. Third-Party Links

The Website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies before providing any personal information.

 

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14. Changes to This Policy

We may update this Privacy Policy periodically. When we make material changes, we will post the updated Policy with a revised "Last Updated" date and, where appropriate, notify you by email.

 

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15. Contact

For privacy questions, requests, or concerns:

Email: customer@leggs.com
Mail: Allstar Marketing Group, LLC, 5650 University Parkway Winton-Salem, NC 27105

We aim to respond to all privacy inquiries within 30 days.